"How do I make sure it won't date?"

It might be the question we're asked more than any other.

Whether someone's investing in a bespoke kitchen, renovating a period property or designing what they hope will be their forever home, there's almost always a quiet anxiety underneath the excitement. What if I spend all this money - all this time - and hate it in five years? What if I look back at the photographs and cringe?

It's a very human fear. And when you're making decisions that involve real money and real commitment, it deserves a real answer.

So let's get into it properly.